Question 1

What is a Brand DNA and what does this tool extract?

Accepted Answer

Your Brand DNA is a snapshot of a brand's visual and verbal identity. From any website URL, this tool extracts the brand icon/logo, primary, secondary, and background colors, AI-generated target-audience tags, and a reusable system prompt you can paste into AI tools to recreate the brand's style.

Question 2

Is the Brand DNA Generator free and does it need a login?

Accepted Answer

Yes. The tool is completely free and requires no sign-up. Just paste a website URL and get the full Brand DNA kit instantly.

Question 3

How is the Brand DNA prompt generated?

Accepted Answer

We crawl the public website for branding and a content summary, run a web search for extra context about the brand, then use AI to write a system prompt describing the brand's voice, visual style, colors, and audience - ready to reuse in ChatGPT, Claude, Gemini, or image generators.

Question 4

How do I use the Brand DNA prompt with ChatGPT, Claude, or Gemini?

Accepted Answer

Copy the generated prompt and paste it as a system prompt or the first message in your AI chat. The AI will then produce marketing copy and image descriptions that match the brand's tone, colors, and target audience.

Question 5

Can I use this to generate on-brand marketing images?

Accepted Answer

Yes. Use the prompt and the extracted colors with an AI image generator to create visuals that match the brand style. For a guided workflow, you can sign up for SME Post to generate on-brand marketing images directly.

Question 6

Which websites work best?

Accepted Answer

Public business and brand websites with a clear homepage work best. If a site blocks crawling or has very little branding, some fields such as the logo or colors may not be detected, but the tool will still return everything it can find.

Discover the Brand DNA

How it works

Paste your website

We analyze the brand

Use your Brand DNA

Why use the Brand DNA Generator

Instant brand analysis

A complete Brand DNA kit

A reusable AI system prompt

Frequently Asked Questions